D2C Home Improvement Store

Rust-Oleum Home is an ecommerce platform for DIY surface restoration kits designed to help customers transform floors, countertops, and cabinets at home. We worked on improving the end-to-end experience through stronger UX, clearer product communication, and more refined conversion-focused design across shopping, checkout, and account flows. The result is a more intuitive, scalable, and confidence-building experience that better supports both customers and the business.