Rust-Oleum is a global manufacturer of protective paints and coatings for both home and industrial use, with a history spanning over 100 years. This case study highlights the redesign of key sections of their website to improve product discoverability and enhance the brand’s online presence. With a vast amount of content—including inspiration posts, how-to videos, and FAQs—it was essential to create a robust information architecture that would help users easily find what they’re looking for. The redesign covered the product page, FAQ page, inspiration gallery, project gallery, and resource center, all designed to make navigation smoother and the overall experience more user-friendly. This project was completed in collaboration with Sparklabs agency.